Did Somebody Say Menulog gets a Katy Perry remix

RING, DING, DONG! Food delivery platform’s iconic ‘'Did Somebody Say’ tune is getting a pop-makeover

The California Gurls singer will inject her signature playful charm into a new music video for Menulog, wowing in quirky and designer outfits, inspired by her favourite food

Full video drops during State of Origin on Channel 9, Wednesday 8th June 2022

Campaign builds on the success of Did Somebody Say Feat. Snoop Dogg

08 June 2022 -Australian-born food delivery brand Menulog is delivering joy once more, by enlisting pop sensation Katy Perry to take on the reins of the brand’s iconic ‘Did Somebody Say’ platform.

The new partnership comes as Menulog’s grocery and convenience locations continue to grow. Demand is not only being fueled by metropolitan areas, yet equally regional areas as convenience retailers nationwide keep pace with consumer appetite for on-demand services.

The brand platform celebrates the excitement and anticipation that’s universally felt when the idea of ordering food is suggested, and encapsulates Menulog’s dedication to supplying delicious food to satisfy your every craving.

Created by McCann London, the TVC sees a Menulog delivery courier arriving at Katy’s home, a fantastical supersized dolls house. As the courier hands over her food we cut inside and go on a whistle stop tour of Katy’s world, complete with elaborate costumes, piano playing puppets, and a wide range of fabulous food for every occasion.

The carefully crafted lyrics showcase the range of cuisines and dishes available on Menulog mirroring the rise in demand for food delivery in non-traditional takeaway moments such as breakfast, lunch and mid-week.

In addition to the TVC, the brand platform comprises a refreshed visual identity, updated tone of voice, and will be activated through a media strategy created by UM aimed at winning screens, hearts and streets across Just Eat Takeaway.com’s key markets.

Did Somebody Say Feat. Snoop Dogg secured Just Eat Takeaway.com’s distinctive mnemonic a place in everyday language and achieved a number of industry accolades including being voted the #1 most effective brand sonic by Mark Ritson. The latest instalment builds on the huge success and introduces the concept to more markets.

Simon Cheng, Marketing Director at Menulog commented: “We really were blown away by the success of Did Somebody Say Feat. Snoop Dogg. It put the Menulog brand firmly on the cultural map, anchored the message that Menulog is the answer to all food cravings, and connected us with audiences, building brand love and consideration in a fiercely competitive sector.

“While we’re launching with a blockbuster TVC, this is a global creative brand platform running across 19 markets in 20 languages, and underpinned by a comprehensive through-the-line activation strategy.

“Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. It’s the perfect partnership to continue building the instinctive connection between Menulog and the joy of food delivery.”

Directed by iconic music video veteran Dave Meyers, who previously created videos for Perry’s global hits Swish Swish and Firework, the film has an authentic and playful Katy Perry feel, introducing her own vibrant and quirky feast of style.

Music and lyrics were co-created by Katy Perry, Kris Pooley, McCann London and the team responsible for the original Did Somebody Say Feat. Snoop Dogg track. The campaign was written and art-directed by Ben Buswell and Jo Griffin and shot in LA with production company Radical Media, with photography by Vijat Mohindra.

Katy Perry said: “Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”

Rob Webster and Alexei Berwitz, Creative Directors at McCann London said “Marrying the worlds of Just Eat Takeaway.com and Katy Perry has been an absolute delight. With Katy’s global appeal we’re bringing the ‘Did Somebody Say’ platform to more markets than ever before, while her supercharged remix builds on the success of the last campaign to land another little slice of pop culture.”

The new global campaign, with a 60” hero TVC, will run across TV, Social and Earned. It launches in Australia during Channel Nine’s State of Origin coverage Wednesday 9th June.

ABOUT MENULOG

Menulog is an app-based food delivery service offering Australians the greatest choice of restaurants and cuisines across the country. Menulog connects millions of active customers with more than 34,000 local restaurants, servicing 93 percent of the addressable population. Born in Australia more than 16 years ago, Menulog is now part of Just Eat Takeaway.com, a leading global online food delivery marketplace. Download the Menulog App via the App Store or Google Play. Follow facebook.com/menulog.com.au and @menulog.com

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is a leading global online food delivery marketplace. Headquartered in Amsterdam, the Company is focused on connecting consumers and restaurants through its platforms. With over 634,000 connected restaurants, Just Eat Takeaway.com offers consumers a wide variety of food choices. Just Eat Takeaway.com mainly collaborates with delivery restaurants. In addition, Just Eat Takeaway.com provides its proprietary restaurant delivery services for restaurants that do not deliver themselves. The combination of Just Eat and Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in the United States, United Kingdom, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Romania, Slovakia, Spain and Switzerland, as well as through partnerships in Colombia and Brazil.

About McCann

Credits

Advertiser: Just Eat Takeaway

CMO: Maurine Alma

VP Global Brand: Susan O’Brien

Global Head of Brand & Campaigns: Stuart Eaton

Global Principal Brand & Campaigns: Nikita Lensink

Global Senior Brand & Campaign Manager: Niall Barrow

Global Senior Brand & Campaign Project Manager: Kim Butler

Global Brand Project Manager: Georgie Maude

Global Senior Campaign Localisation Manager: Clementine Heintz

Global Campaign Localisation Manager: Jaime Bañares Olmo

Global Lead Social Media: Richard Burgess

Global Social Media Manager: Tiago de Sousa

Global Head of Brand PR: Ania Bielecka

Global Lead PR: Sam Bristowe

Global Head of Design: Emily Ford

Global Senior Art Director: Emma Williams

Global Creative Producer: Zara Ballantyne-Grove

Global Head of Media: Florie Roudet

Menulog Marketing Director: Simon Cheng

Menulog Head of Brand: Fiona Bateman

Menulog Brand Manager: Mark Nicholls

Menulog Head of Communications: Simone Prideaux

Menulog PR Manager: Duncan Fredericks

Menulog Social Media Manager: Perry Neilson

Creative Agency: McCann London

McCann London Co-Presidents and McCann UK CCOs: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors: Rob Webster & Alexei Berwitz

Senior Creatives: Ben Buswell & Jo Griffin

Managing Partner: Tommy Smith

Senior Account Manager: Joely Buxton – Smith

Planning Director: Natalie Lau

Project Director: Steph Dix

Head of Design: Lisa Caranna

Senior Designer: Danny Elliott

Production: Craft London

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Senior Producer: Gabrielle Flanagan

Producer: Jacob Gardner

Senior Implementation Director: Aurelia Aziza

Senior Implementation Manager: Alexandra Parker

Senior Print producer: Liam White

Music Supervision: Chris Graves

Business Affairs: Valerie Boyce

Senior Editor: Douglas Flockhart

Hero Casting: Talent Republic

CEO & Founder: Anne Batz

Managing Partner: Charlie Powell

Senior Account Executive: Ella Barker

Media

Handled by UM

Local PR

Poem Group

Local Social Media

Connecting Plots

Local Creative

McCann Australia

Production Company: Radical Media London

Director: Dave Meyers

DOP: Scott Cunningham

Production Designer: Francois Audouy

Executive Producer: Ben Schneider

Producer: Connor Hollman

Line Producer: Dave Bernstein

Production Manager: Kristi Fiore

1st AD: Dave East

Post Production

RPS Editor: Alyssa Oh

Final Cut Editor: Amanda James

VFX - Mathematic

Executive Producer: Rebecca Rice

VFX Producer: Alan Portillo

Post-Producer: Mikaella Zarka

Lead Vfx / Flame Artist: Fred Brandon

Flame Artists: Hugo Aymerich, Samuel Roux

CG Supervisor: Yann Glica

Lead Compositing Supervisor: Sonia Ferreira

Compositing: Francois Vico, Nicholas Dunn, Ronan Dumesnil, Boris Duong, Romain Vallée

Lookdev: Alan Bauge, Lorine Guyard, Orlane Brouillet, Renata Marval

VFX shoot Supervisor - Robert Olsson

Fx Lead: Bertrand Garnier

Lighting: Vincent Labis

Illustrator: Virginie Krypriotis

Animator: Romain Segaud

​​Photography:

Photographer: Vijat Mohindra

Colour - CO3

Colourist: Steffan Perry

Executive Producer: Ellora Soret

Colour Producer: Chris Anthony

Music

Track: Back from the Club (Sandwich)

Artist: Katy Perry

Composers: Katy Perry, Kristopher Pooley, Ginger Pooley, Toni Robinson, Adam Smyth, Ben Smith, Sylvia Robinson, Gwendolyn Chisolm, Cheryl Cook & Angela Brown

Label: Capitol Records

Publishers: When I’m Rich You’ll Be My Bitch, Pooley Music, Sting & Tins, Sentric Music & Sugar Hill Music (IQ Music)

Audio

Music Co-Supervision: String and Tins

Audio Post Production: String and Tins

Sound Engineer: Adam Smyth

Audio Post Producer: Eimear Ní Ghuaire